ABOUT
SAMRIDDHA GRAM

The Divya Yog Mandir Trust launched SAMRIDDHA GRAM, an ambitious endeavor that seeks to revolutionize the lives of people living in rural areas of our nation.

Samriddha Gram has devoted itself to enabling the vulnerable and socially marginalized in rural India, serving as a ray of hope in the midst of ongoing poverty.

Our comprehensive approach centers on investing in the rural destitute, equipping them with the know-how, tools, and resources they require to be self-sufficient.

Let us join hands to shape a brighter future where every family living in rural areas are prosperous, economically secure, and living fulfilling lives.

WHY
SAMRIDDHA GRAM?

Divya Yog Mandir Trust, Patanjali, has always been working for social upliftment. For almost 30 years, it has helped countless people improve their socioeconomic conditions. The Government of India has subsequently acknowledged DYM’s contribution to our society by making it NRO ( National Resource Organization) for NRLM.

The NRO has undertaken multiple activities, both on a national and state level, striving to elevate the skill set of women SHGs, creating fresh livelihoods in rural areas by means of its capacity building and business expansion initiatives. It has developed an entire digital ecosystem with its one-stop business support solution, combined with its unique marketing strategy.

RURAL COMMUNITIES TO RURAL BUSINESSES:

  • NRLM has long been committed to enhancing the capabilities of women SHG communities by furnishing them with adequate resources in an advantageous environment. Despite the positive effect of NRLM's mentorship strategy, it is now looking for new ways to facilitate SHG access to rural markets.
  • The NRO has taken the lead by launching the Samriddha Gram initiative, which has the goal of equipping rural communities with the resources they need to become successful entrepreneurs. This is an important moment for sustainable rural development, as rural entrepreneurship is quickly gaining traction.
  • By utilizing a local-based strategy and digitizing the process, women SHG grants its members comprehensive guidance, particularly concerning product presentation and visibility. Samriddha Gram offers support for promoting their quality-assured products both on physical and digital outlets, allowing them to have greater visibility in more distant markets.

So, the answer to why choose Samriddha Gram could be underscored in the following broad categories:

Farm Sector

Non-Farm Sector